Video and Storytelling Best Approaches

Storytelling originated with visual stories, such as cave drawings, and then shifted to oral traditions, in which stories were passed down from generation to generation by word of mouth. So words were formed into narratives, including written, printed typed and video storytelling.

With all this, video storytelling has become very important in content creation on social media marketing and a powerful way to connect with your audience on an emotional level and increase engagements.

But, in order to use video storytelling to increase your presence effectively and engage with content, you’ll need to make use of best approaches in carrying out marketing using video storytelling.

What Is Video Storytelling?

Video storytelling is a marketing tactic that uses the naturally engaging video format to tell a story about a brand, company or product. Video storytelling focuses more on a story rather than a product because it is immersive, powerful, and very effective in driving engagement.

Video storytelling guides viewers through relatable narrative based content that increase emotional connection and presents a satisfying solution

Steps in creating Video Storytelling for Effective Social Media Marketing

  • Choose The Right Audience

Study your current customer base individually because customers are different. This is the foundation of who you’ll target and how you will communicate your message. Ensure that they are in need of your product or service and that you meet this need in a unique way within the market.

  • State Your Video Goal

Create a short and direct video. Consider if your video is for branding, for lead generation, to promote a specific sale, etc. Clarify the content that will be most effective to get that message across and execute 1 branding video per week which can act as acquisition or re-marketing asset. 

  • Devise Your Brand Language

Write down what you want the viewer to remember about your business after the video is over before creating the video.  Consider if the viewers will remember you specifically. Every element of a video you create should be fun and give value.

  • Create Your Content

To create the highest quality content, make sure that it is relatable to your audience.  The videos can also be tested so it can be rearranged. Write a copy that makes someone say “tell me more”. Most of all, your video is never complete without a call-to-action as your final slide.

 Key Benefits of video marketing for your business

  • Video boosts conversion rates.

Including video on a landing page can increase conversions. And a compelling video can absolutely influence buying behavior and persuade a visitor to convert into a lead. Conveying the right emotions through a video is a powerful selling tool.

  • An addition to your email marketing campaigns.

Getting someone to open your email is an increasing challenge. Just using “video” in your subject line can increase open rates and decrease unsubscribe rates. Video in an email leads to an increase in click-through rate.  It’s easier to watch a video than sit and read text. Use that to increase engagements. 

  • Search engines love video.

Search engines look for content that engages viewers. YouTube is the second largest search engine behind Google. If you put a video on YouTube, social media or website, your visibility and opportunity to show up in search is greatly increased. 

  • It builds trust and credibility

Video stories are the perfect way to create a personality for your company and your brand, enabling you to connect with your viewer and earn their trust.

The more videos you have to help educate and inform your customers, the more you will build on that foundation of trust and trust translates to sales.

  • Encourages social shares

 Almost, if not all of mobile video consumers share videos with others. So, this is your chance to have some fun and really show what your company is all about. Because this will enable customers to share your video. 

Draws engagement with Video storytelling, by making them feel invested in what’s happening. Video stories can be educational, as it is with explained videos and it can boost your brand and customer engagement.


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