Professional Digital Marketing Short Courses

Who should take this course?

The Professional Digital Marketing Short Courses is ideal for anyone involved in the planning, implementation or measurement of digital strategies or anyone who would like to pursue a specific career or training in various course modules. The program is suitable for professionals of all levels and disciplines, more so, it will prepare you to take up a more specialist role within a specific marketing domain.

What you should expect!

Through dynamic lectures, case studies and one to one practical work, you will be exposed to the latest methods, techniques and tools for improving your organisation’s Digital Marketing as well as brand-building efforts depending on which modules you enroll on.

What will you learn?

Our panel of practitioner-lecturers has specifically structured the curriculum to focus on current trends and best practices in Digital Marketing thereby creating innovative strategies. You will also learn how to leverage these strategies to gain competitive advantage for both your business and your career.

Module Overview!

MODULE 2: Website Optimization

The Website Optimization module will explore how to build and publish a well-designed, high-performing and optimized website that is aligned to your business goals. You will use the key components of web design to design, create and publish an effective website and choose the most suitable hosting option based on budget and business goals.

MODULE 3: Content Marketing

The Content Marketing module will enable you to develop the knowledge and skills needed to plan and execute a content marketing strategy in a persona-oriented and data-driven way informed by business objectives, aligned with the buyer journey and overall marketing strategy.

MODULE 4: Social Media Marketing

The Social Media Marketing module enables you to apply social media concepts and best practices to organic and paid marketing activities to run campaigns that yield ROI and meet business objectives.


The Search Engine Optimization (SEO) module will enable you to build an organic search marketing strategy that brings the right kind of visitors to your website. It will help you understand how to boost conversions, stand out against competitors and ensure the best possible ROI.

MODULE 6: Paid Search

This module will enable you to achieve or exceed business goals by adopting a digital mindset.It will ensure you recognize the importance and value of a digital-first approach and learn how it brings agility to the business. You will understand S.M.A.R.T (Specific, Measurable, Achievable, Relevant, Timely) business goals and the importance of Key Performance Indicators (KPIs).

MODULE 7: Display & Video Advertising

The Display & Video Advertising module will equip you with the technical understanding and skills to build and maintain an effective Display & Video advertising strategy.

MODULE 8: Email Marketing

The Email Marketing module will teach you the fundamentals of email marketing and how to strategize your delivery plan to test, optimize and report on the performance of campaigns.

MODULE 9: Analytics By Google

The Analytics module will help you understand the basic concepts of using analytics in digital marketing from initial set-up to reporting. You will be able to recognize the fundamentals of web analytics to draw actionable conclusions from data and create a Google Analytics account to glean insights about traffic and audiences.

MODULE 10: Digital Strategy

The Digital Strategy module uses the PROPEL planning model (Plan, Research, Objectives, Propose, Execute and Learn) to teach you how to design complex, long-term digital marketing strategies that service marketing and commercial objectives

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