Powering the Digital Revolution
Transform your career by learning how to create, manage and implement advanced search marketing strategies using organic search techniques and Google search Ads (PPC) marketing, with remarketing techniques.
This specialized SEO course is a professional diploma delivered by some of the industry’s leading search marketing experts. Detailed and structured modules teach you the elements of search campaign planning, creation and measurement, along with an accredited certification to validate your new expertise.
Learn how the core search elements, including search engine optimization, pay-per-click advertising, and analytics, work together to drive targeted, high-converting traffic.
The SEO Setup module introduces you to the key concepts relating to Search Engine Optimization, how search engines work, keyword research and the key components of Search Engine Results Pages (SERPs).
Develop an understanding of the technical aspects of on-page optimization, enhance search traffic, and develop broader engagement levels across different digital marketing channels.
The SEO Workshop provides a practical workshop on SEO. You will learn how to conduct a comprehensive SEO audit, to tweak your SEO strategy from both a technical and content aspect to improve your overall ranking.
The Paid Search module introduces you to the fundamental concepts of PPC advertising. You’ll learn how to set up a Google Ads account, interact with the AdWords interface and understand the AdWords hierarchy.
Understanding the importance of Local SEO, product page optimization and E-commerce SEO, the role of voice search. You shall also learn the importance of mobile SEO and International SEO.
This module will walk you through the evaluation of the value of your search marketing. You will learn how to measure and compare performance of Search channels vis-a-vis other digital marketing channels
The Search Strategy development module will teach you how to devise an all-encompassing search strategy using an efficient strategy model. You will learn about the key components of a successful search strategy and ROI.
Explore prominent case studies of SEO and Paid search. You will follow both real world projects and capstone projects in Search Marketing.
[/one_fourth] [/one_fourth]This module shall show you how to build a successful career in Search Marketing and how to predict and understand industry trends and future directions.
[/one_fourth]Start learning today with Admeup Digital Academy