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  • Who should take this digital marketing course?

    Anyone can apply for the Professional Diploma in digital marketing.

    A background in a related discipline is not required; the aim of the Professional Diploma is to enable you to learn everything you need to know at a foundation level, so you can kick start your digital career. You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career.

    The only prerequisite is that you have an interest in digital marketing and want to progress your career.

    Upon successful completion of the Professional Diploma in Digital Marketing, you will become a Certified Digital Marketing Professional.

  • How much does this digital marketing course cost?

    The Professional Diploma in Digital Marketing costs USD $2150 to study online.

    This includes all course materials and the examination fee (first attempt only).

  • How long is this digital marketing course?

    The digital marketing diploma is approximately 30-hours of digital marketing course content.

    The professional diploma in digital marketing is delivered online. You can access your digital marketing course content wherever and whenever you want.

  • How is the digital marketing diploma assessed?

    The Professional Diploma in Digital Marketing is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers.

    The exam is split into three sections; candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

  • Where will my qualification be recognized?

    The Digital Marketing Institute is the global certification body for Digital Marketing education. Exclusively designed by practising Digital Marketing professionals, the Professional Diploma in Digital Marketing carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers.

    Upon successful completion of the Professional Diploma in Digital Marketing, you will become a Certified Digital Marketing Professional.

    The professional diploma in digital marketing has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF). SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF).

  • What topics are covered in this course?

    All aspects of digital marketing are included in this course. From the course overview, you will see that the professional diploma in digital marketing includes the following modules:

    • -Search Engine Optimization (SEO)
    • -Pay Per Click Advertising (PPC, AdWords)
    • -Social Media Marketing
    • -Email Marketing
    • -Digital Display Marketing
    • -Mobile Marketing
    • -Digital Marketing Analytics
    • -Digital Marketing Strategy & Planning
  • Is this digital marketing course technical?

    No, in the sense that it is not a programming course, and you will not have to learn any coding. The Professional Diploma in Digital Marketing focuses on the commercial aspect of online marketing.

    The Professional Diploma in Digital Marketing is a practical course designed to help you improve your business’s online lead generation and customer engagement.

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