Consolidate the essential skills needed to manage a digital marketing strategy for your organization, with the Professional Diploma in Digital Strategy & Planning.

This course introduces you to digital communications, social customer service and helps you to develop a measured and well-considered strategy and coherent plan for your organisation, that will stand up to the rigor and scrutiny of board-level decision making.

Module Overview

Module 1: Introduction

Learn how to develop an effective digital strategy for your organization and gain clear insight into the complexities of planning, strategic management and reporting.

Module 2: Traditional Communications

The Traditional Communications module looks at communications before digital marketing became widespread and how it has evolved over the years.

Module 4: Digital Channels

This module will introduce you to the value, characteristics and suitability of social media platforms and contextualize the digital landscape, including Search Marketing (SEO), Email Marketing, Digital Display Advertising, Mobile Marketing, and Social Media Marketing.

Module 5: Social Customer Service

The Social Customer Service module looks at using social media as a customer service channel, peer-topeer communities and how what is happening online is critically important to businesses.

Module 6: Budget & Resourcing

The Budget & Resourcing module looks at the crucial aspects of planning and maintaining a budget in your digital marketing strategy.

Module 7: Big Data & Analytics

The Big Data & Analytics module will provide you with a broad understanding of Big Data, Advanced Analytics and Artificial Intelligence.

Module 8: Digital Leadership

The Digital Leadership module will guide you as you transition from a traditional to a digital strategy and empower you to mentor and lead your team in their digital marketing activities.

Module 9: Strategy Formulation & Plan

The Strategy Formulation and Plan module will provide a structured conclusion to bring together all the strands of the Digital Strategy and Planning Program.

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