Since the evolution in the digital world of today, many people have tended to embrace the changes and challenges in digital marketing. Marketing strategy, digital goals and strategy helps to achieve digital strategy best practices.

With the presence of social media which is the backbone of the digital revolution, digital marketing strategy best practices will be the solution for companies to use and engage with customers and target audience and achieve organisational goals.

What Is Digital Marketing?

Digital marketing refers to all marketing efforts that utilize the internet or other digital technology to promote products and services. It is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers.

What is a marketing strategy?

Marketing strategy is a plan for reaching a specific marketing related goal or goals in a focused and achievable way. It takes into consideration what your business is currently doing well and what is missing in regards to set objectives.

What is a Digital Marketing Strategy?

Digital marketing strategy is a plan that helps your business achieve specific digital goals through carefully selected online marketing channels such as paid, earned, and owned media.

Steps of Digital Marketing Strategy Best Practice

Step 1: Situational Analysis

To develop your digital marketing strategy, first carry out an internal and external analysis (SWOT analysis) of the firm. The SWOT analysis allows you to look at the strengths, weaknesses, opportunities, and weaknesses for your company and the market at large.

Step 2: Establish Digital Marketing Goals

Once you have your place in the market and a strong point in mind, work on establishing some goals. Everything you plan has to work towards meeting those goals.

You can develop your digital marketing plan with the SMART goals tactic. that is; specific, measurable, attainable, relevant, and timely goals.

Step 3: Define the marketing strategy

When defining your marketing strategy, personalize it since personalization is becoming an important factor in digital marketing. content strategy include;

  • Segmenting your target audience

Create your buyer persona by knowing who to address, what their needs, preferences are, how to meet their expectations, etc. 

  • Positioning

To achieve proper positioning, know how you’re going to communicate it and the appropriate platforms where your audience is present.

  • Content strategy

This is important for creating, distributing, and managing content that attracts users and positions the brand as referential in users’ mind, and also map out a specific communications plan (content marketing) for every channel.

Some of the tools to execute this strategy are: keyword research, content calendar and social posting.

Step 4: Digital Strategies and Tactics

Based on your objectives, you start to carry out different strategies and tactics such as; email marketing campaigns, social media, web optimization, SEO strategies, Paid Media advertising, etc.

Step 5: Measuring Results and KPIs

The final but most important step is to analyze the results. Analytics has turned into a critical pillar for successfully optimizing digital marketing performance and spending.

Measure every action, use Key Performance Indicators to figure out if you earned the ROI you expected. 

Keep these steps in mind when creating your digital marketing strategy and don’t leave anything to chance; it’s your greatest enemy if you’re looking to boost your presence in the digital revolution.


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