Digital Marketing. A Solution to Business Growth during Crisis.

Digital Marketing. A Solution to Business Growth during Crisis.

What is digital marketing.

The term digital marketing refers to all marketing efforts that utilize the internet or other digital technology. To promote product and services it was coined in the 1990’s, and it didn’t take a long time for it to become. The hottest topic in the marketing industry.

Business growth, is a stage where a company reaches the point of expansion and seeks additional options. To generate more profit it can be achieved either by boosting the top line or. Revenue of the business with greater product sales or service income. Or by increasing the bottom line or profitability of the operation by minimizing costs.

Crisis is a difficult or dangerous time which a solution is needed and quick. This crisis may be affecting an individual, group, community, whole society. The crisis we are focusing on is that of COVID-19 which has brought a lot of draw back in our society of today.

Especially our economic growth has reduced to nothing our businesses are experiencing break down.  Below will give you a guide how digital marketing solutions helps your business during this crisis. Looking at the link between digital marketing, business growth, and crisis how they tie together.

Digital Marketing Solution in Times of Crisis

Businesses that have no previous experience with digital marketing should reallocate their marketing budgets and finally embrace. The plethora of digital marketing channels that are available today. Getting started with it is nowhere near as complicated as it may seem, and the results can be nearly instantaneous.

In many ways, it has never been easier to get started with. Digital marketing because of the wide variety of digital marketing channels available:

  • Digital Marketing Interviews.
  • Social Media Marketing
  • Online Media Article
  • Improve your SEO
  • Video marketing

Digital Marketing Interviews: 

Another great way to build a brand personality is to team up with popular digital media channels (YouTube, podcasts etc).  That appeal to your target market and do an interview. Where you can discuss your service and what you can offer people during this unprecedented situation.

Social media:

With billions of users on, social media networks such as Facebook, Twitter, and Instagram are among the most popular destinations on the web.

Businesses can use them to engage their customers and share all kinds of content.  Ranging from behind-the-scenes pictures to lighthearted jokes intended to keep their spirits up.

Video Marketing:

This is a crucial area of social media marketing that many businesses miss out on video marketing allows you to.  Get a message across in a fun and useful way that is far more likely to grab the attention of your audience.

You can link to videos on your social media channels or other areas of the web, and if your video offers value. You should find that people are more likely to share this content than any other form.

Online Media Articles:

During any crisis, people tend to be more reliant on digital media channels for their news and updates so this is the perfect time. To pay for advertising space or get involved in writing content for these sites.

Don’t forget that you don’t necessarily have to put out an ad to advertise your business – an opinion piece written. For a well-known news channel could be just as effective in creating a buzz around your brand.

Paid search:

Search engines like Google have become the entry points to the web, and any business can appear. Right at the top of the first search results page just by bidding on keywords relevant to the user’s search question. Paid search marketing delivers expected results, and it can be easily climb up or down to fit any digital marketing budget.

SEO & content marketing:

Instead of relying just on paid search, businesses should also aim to increase their visibility by performing searching engine optimization.  Just SEO for short SEO is most effective when combined with content marketing. Whose purpose is to attract and retain a clearly defined audience by targeting it with valuable, educational content.

During the ongoing pandemic, many businesses have been educating their customers about its impact on their industry and helping them cope with the sad situation.  By publishing informative blog posts and sharing interesting content. If business is slow, why not use this extra time to work on your website. And make sure that it is up to date and operates under good SEO principles, ready for when business takes off again.

It can be difficult for smaller businesses to stay on top of SEO, because search engine function change so frequently. If your SEO is watertight by the end of the pandemic, this should ensure that you will have an advantage on the competition from the off.



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