Programme content

The Professional Diploma programme focuses on the planning, implementation and measurement of your Digital Marketing strategy.
There are ten modules in the course:
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• Module 1: Introduction to Digital Marketing
• Module 2: Search Engine Marketing (SEO)
• Module 3: Search Engine Marketing (PPC)
• Module 4: Email Marketing
• Module 5: Digital Display Advertising
• Module 6: Social Media Marketing (Part 1)
• Module 7: Social Media Marketing (Part 2)
• Module 8: Mobile Marketing
• Module 9: Analytics
• Module 10: Strategy & Planning
You can build more powerful business sales strategies than you think.