Module 6: Social Media Marketing (Part 1)

The first Social Media Marketing module enables you to effectively engage with customers across a diverse range of social media platforms.

You will appreciate the emerging trends in the social media space and the opportunity afforded by the ‘always connected’ social consumer. You will recognise the suitability of different social platforms for your aims and objectives, and appreciate the challenges of social media.

You will be able to select and prioritise different goals for your organisation, your customers and your products and services, as well as recognise the different social media communication styles that apply to different audiences.

This module covers the key concepts and terminology used in social media, and you will be able to configure social media accounts across Facebook, Twitter, linkedIn, YouTube and Google +, as well as learning about the new emergent social platforms.

Understand how to implement and appropriate privacy settings across your social media, and develop profiles that engage across a range of social media platforms.

Topics covered in the Pay Per Click (PPC) Advertising Module include: