Module 10: Strategy & Planning

The Strategy and Planning module provides a structured approach for bringing together all the strands of the Professional Diploma in Digital Marketing, to create a coherent Digital Marketing Plan.

This module is based on the Digital Marketing Institute Methodology, which incorporates a nine step process based on three distinct parts.

Part one includes a situation analysis exercise, a formal information gathering process, and an audience definition exercise.
Part two develops a set of clear and meaningful objectives for the Digital Marketing Plan. Appropriate tools are selected on the basis of the anticipated audience. And the objectives and the budget are set based on the channels detailed within the Digital Marketing Institute Framework. An action plan is developed to provide a coherent project structure, including milestones, deliverables and resources.
Part three of the Digital Marketing Institute Methodology emphasises the importance of an iterative process of monitoring, analysis and enhancement based on performance.

The Strategy and Planning module provides you with the skills to create a formal Digital Marketing plan for your organisation, which will allow you to implement a successful and effective Digital Marketing strategy.

Topics covered in the Strategy & Planning Module include: