Programme content

The Professional Diploma programme focuses on the planning, implementation and measurement of your Digital Marketing strategy.

There are ten modules in the course:

    Module 1: Introduction to Digital Marketing
    Module 2: Search Engine Marketing (SEO)
    Module 3: Search Engine Marketing (PPC)
    Module 4: Email Marketing
    Module 5: Digital Display Advertising
    Module 6: Social Media Marketing (Part 1)
    Module 7: Social Media Marketing (Part 2)
    Module 8: Mobile Marketing
    Module 9: Analytics
    Module 10: Strategy & Planning

You can build more powerful business sales strategies than you think.

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